Social Media Promotion

Date

27 August, 2024

Client

Logistic Company

Location

New York, USA

Maple Blueprint Inc. designed and executed a comprehensive social media promotion campaign aimed at increasing online presence, engagement, and leads for our client. The project involved deep audience research, platform specific content creation, influencer collaboration, and continuous performance optimization. Over the course of the campaign, we deployed both organic and paid strategies across Facebook, Instagram, and LinkedIn. The result was a significant uplift in brand awareness, improved follower growth, higher engagement rates, and a boost in inquiries and conversions driven by social traffic.

Challenge & Solution

The client wanted to grow their brand visibility and convert more social media traffic into leads, but faced low engagement, weak content strategy, and under-optimized advertising.

Our Process

Maple Blueprint Inc. began the campaign with audience and competitive research to understand what content resonated best. We then drafted a content calendar, creating different content types (educational, entertaining, promotional) tailored to each social platform. After preparing creatives and copy, we executed organic posts and ad campaigns, monitoring performance metrics (reach, engagement, CTR) daily. Based on insights, we optimized ad targeting, creative designs, and posting times. Simultaneously, we incorporated influencer content and cross-platform promotions to get more reach. Finally, we collected analytics, refined the approach, and reported back to the client with insights for future campaigns.

Result Driven

The campaign delivered strong outcomes for the client, significantly improving their social media KPIs.