Maple Blueprint Inc.

Date

27 August, 2024

Client

Logistic Company

Category

Development

Location

New York, USA

Yahama Bike
Maple Blueprint Inc. conceptualized and implemented a full-scale social media campaign designed for long term impact. After detailed audience research and competitive analysis, we established campaign objectives like raising brand awareness, engaging followers, and converting engagement into leads. We created rich content across formats video, graphics, stories, interactive posts all aligned with the audience’s preferences. A content calendar ensured steady, timely posting. We leveraged influencer partnerships and paid social advertising to extend reach. Throughout, we tracked performance metrics, optimized underperforming content, and refined our strategy. The result was a significant increase in visibility, user engagement, and lead generation, giving the brand not just more followers, but more meaningful interactions and measurable ROI.

Challenge & Solution

A mid-sized brand wanted to grow its awareness, engage its audience, and convert followers into leads, but they were stuck with low engagement, irregular posting, and unclear messaging. Maple Blueprint Inc. created a data-driven social media campaign strategy: we developed a consistent content calendar, crafted messaging aligned with the audience’s interests, designed eye-catching visuals and interactive formats, and used paid ads + influencer partnership to boost reach.

Our Process

Maple Blueprint Inc. began by researching the brand’s target audience, competitors, and current social media performance. Then we defined campaign goals (brand recall, engagement, lead generation) and KPIs to track. We designed content themes and assets graphics, short videos, stories, interactive polls/quizzes tailored to platforms (Instagram, Facebook, TikTok). We built a content calendar to ensure regular posting. Influencers or micro-creators were onboarded to expand reach. Paid social ads were run in parallel with organic content, with frequent monitoring and tweaks based on what metrics (reach, engagement, CTR) were under or over expectations.

Result Driven

The campaign delivered measurable growth, stronger online presence, and more qualified leads for the brand.