Creative Branding

Date

27 August, 2024

Client

Logistic Company

Location

New York, USA

At Maple Blueprint Inc., we partnered with a lifestyle & wellness startup to build a compelling brand identity that resonates with their target audience while differentiating them in a saturated market. Through in-depth research and audience profiling, we uncovered what their competitors lacked: authenticity, visual coherence, and a voice that felt true. We explored multiple visual concepts, refined a cohesive design system, selected fonts and colours that balance elegance with approachability, and crafted a brand voice that speaks with confidence yet warmth. We then developed a style guide and applied the branding to key touchpoints packaging, social media, print collateral so that the brand looks unified everywhere. The result is a premium, trustworthy brand image that’s ready for growth, strong audience connection, and consistent recognition.

Challenge & Solution

Maple Blueprint Inc. was contracted to develop a full brand identity for a startup in a competitive lifestyle & wellness market. The challenge was to create a brand that clearly communicated sophistication, trust, and authenticity, while standing out amid minimal-aesthetic competitors. We crafted a complete branding package: logo systems, colour palette, typography, visual motifs, and brand voice. We also developed guidelines for consistent use across both digital and print touchpoints, ensuring the brand feels cohesive in every context.

Our Process

Maple Blueprint Inc. began by conducting market research, including competitor analysis and audience profiling, to identify gaps and opportunities in the wellness/lifestyle branding landscape. We held exploratory sketching and mood-board sessions to define visual directions. From there, we generated several logo concepts, refined typography pairs, and selected a coherent colour system. After client feedback, we finalized the visual identity and developed a style guide, plus mockups for business cards, packaging, social media assets, and signage. Finally, we delivered files in formats suitable for both print and digital, and trained the client on maintaining brand consistency across channels.

Result Driven

The branding delivered a refreshed, premium aesthetic, helped the client gain traction, and set a strong foundation for future marketing.