- Design
Date
27 August, 2024
Client
Logistic Company
Category
Development
Location
New York, USA
This project involved a full-spectrum graphic design effort for a brand needing consistent, engaging visual representation across multiple channels. Maple Blueprint Inc. designed a new logo, business stationery (letterhead, business card), social media graphics, and promotional poster/flyer. We focused on crafting a cohesive visual identity that resonates with the target audience, enhances brand recognition, and supports marketing objectives. The design work balanced creativity with usability making sure each piece was not just beautiful, but also communicative, scalable, and aligned with the client’s vision and values.
Challenge & Solution
The client had no unified visual identity, inconsistent branding across print and digital, and low engagement from marketing materials. They needed designs that would look professional, cohesive, and attractive both online and offline. Maple Blueprint Inc. stepped in to solve these problems by establishing a strong brand identity: we crafted a memorable logo, a consistent color palette and typography, and designed materials that perform well both in print and digital media.
- Unified Branding
- Print + Digital
- Visual Consistency
- Audience Engagement
Our Process
Maple Blueprint Inc. began by conducting a brand discovery session with the client to understand their values, target audience, and the message they want to convey. We researched competitors and visual trends in the industry to inform our style direction. From there, we developed several initial design concepts for the logo and visual identity, refined them based on client feedback, and finalized the chosen direction. Once the identity was set, we created a style guide. Then we designed all collateral materials stationery, posters/flyers, social media templates making sure each followed the brand guidelines. Finally, we provided production ready files for print and optimized versions for digital use.
Result Driven
The final designs greatly improved brand cohesion, boosted visual appeal, and supported the client’s promotional efforts.
- Brand Recognition
- Marketing Impact
- Audience Attraction
- Visual Professionalism
